I've just read FQ's post about companies making money out of the poorest people, and whilst I agree that the poorest suffer, no one forced these people to gamble, to get a Wonga loan or to buy from Bright House. Sometimes things happen, something breaks, goes wrong or whatever, if people are borrowing money to buy food then that's appalling, but too many people borrow so they can buy the latest bit of frippery.
How about if, just for once someone decided to, shock horror, 'Go Without!!!
Read this blog http://hardshipandhope.blogspot.co.uk/ if you want to know about going without, this couple managed without a fridge for most of the summer, I'm not saying it was easy, but they did it.